Nulla è compiuto, se non ciò che è bello

Web designer · writer · photographer

The Metis can take any form, take all the roads, strive in all directions. Sinuous and intricate as mazes and constellations, occult as thieves, merchants, and secret lovers.

The hero of the Metis is Ulysses, who opposes intelligence to brute force, reverses the most critical situation to his own advantage. He tries to prevent the course of events and seize the opportune moment, which is varied but can be dominated by adapting us to every circumstance.

Today the Maze is the Internet, the largest communication structure man has ever made. Since each point of the Network is a "center",  the whole network has no center. You are the center.

Theseus didn't enter the labyrinth without Ariadne's thread that guaranteed return. So you won't enter the network without a strategy that allows you to deposit a trace. In a maze there are many points that you may seek, but the most important thing to avoid is not getting lost, but forgetting the purpose for which you entered.

Imagine two forces meet on the same path. A classical love for the past and authenticity from one side, and a modern search for innovation from the other. These tendencies are not opposed to each other but form a positive unit. My goal is to make 'em walk hand in hand, in a kind of "technological humanism".

Humanist trained with a strong attitude toward new media, since 2001 I deal with web design and content management, offering to web and media agencies as a versatile advisor.

I help public and private companies to improve the quality of communication, by staff training, or by developing web project solutions. When I learn skills from various areas, I try to harmonize each other.

I think a practical and versatile intelligence ("Metis" was the name of my first private consultant firm) is the combination of perception, responsibility, and love for the Beauty. Well, this is my swiss-army knife to discover and reinterpret everyday reality: from work to my dearest hobbies, which are creative writing and photography.